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Privacy Policy

1. Who We Are
 

Business name: Era Studios
Address: Unit R04 Cardiff Bay Business Centre, Titan Road, CF24 5EL.
Email: cait@erastudios.uk
 

If you have any questions about how we use your personal information, please contact us using the details above.
 

2. What Information We Collect
 

Depending on how you interact with Era Studios, we may collect the following information:

Contact information

This may include:

  • Full name

  • Email address

  • Telephone number

  • Business name

  • Business contact details

Booking information

When you make a treatment-room booking, we may collect:

  • The treatment room you have booked

  • Booking date

  • Booking time

  • Type of booking

  • Treatment or service you intend to provide

  • Booking history

  • Cancellation or rescheduling information

  • Information relating to your communications with us

Practitioner information

Where necessary, we may request information relating to your professional activities, such as:

  • Qualifications

  • Training certificates

  • Insurance details

  • Professional licences

  • Registrations

  • Other information required to establish that you are appropriately qualified and authorised to provide your proposed treatment

Payment information

When you make a payment, payment information may be processed by our payment provider.

We do not normally receive or store your full payment card details.

Payment information may be processed by Wix Payments or another payment provider used by Era Studios.

You should refer to the relevant payment provider's privacy information for further details.

Communications

We may keep records of communications between you and Era Studios, including emails, telephone enquiries, contact-form submissions and messages relating to your bookings.

Website information

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device information

  • Approximate location

  • Pages visited

  • How you interact with our website

  • Website usage and technical information

Some of this information may be collected through cookies and similar technologies.
 

3. How We Collect Your Information
 

We may collect personal information:

  • Directly from you when you make a booking;

  • When you complete a contact or enquiry form;

  • When you contact us by email, telephone or other communication methods;

  • When you provide information relating to your qualifications, insurance or professional activities;

  • When you use our website;

  • When you make a payment;

  • Through cookies and similar technologies; or

  • From third parties where this is necessary and lawful.

Where we receive personal information about you from another source, we will provide the relevant privacy information required by law. 
 

4. How We Use Your Information
 

We may use your personal information for the following purposes:

Managing bookings

We use your information to:

  • Process your treatment-room booking;

  • Confirm your booking;

  • Send booking information;

  • Manage cancellations and rescheduling;

  • Contact you about your booking;

  • Manage room availability; and

  • Provide the services you have requested.

Managing our business

We may use your information to:

  • Maintain our business records;

  • Manage payments;

  • Respond to enquiries;

  • Manage customer relationships;

  • Deal with complaints;

  • Maintain the security of our premises and website; and

  • Improve our services.

Practitioner verification

Where applicable, we may use your information to check:

  • Qualifications;

  • Insurance;

  • Licences;

  • Registrations; and

  • Suitability for the treatment-room services you wish to provide.

Legal and regulatory requirements

We may process your information where necessary to:

  • Comply with legal obligations;

  • Establish, exercise or defend legal claims;

  • Prevent fraud;

  • Protect our business and premises; or

  • Respond to lawful requests from authorities.
     

5. Our Lawful Bases for Using Your Information
 

UK data protection law requires us to have a lawful basis for collecting and using personal information. 

Depending on the circumstances, we may rely on the following lawful bases:

Contract

We may process your information because it is necessary to enter into or perform a contract with you.

For example, when you book a treatment room, we need certain information to process and manage your booking.

Legal obligation

We may process information where we are legally required to do so.

For example, we may need to retain certain financial or business records.

Legitimate interests

We may process information where it is necessary for our legitimate business interests and those interests are not overridden by your rights.

This may include:

  • Managing and improving our services;

  • Managing our business;

  • Preventing misuse of our premises;

  • Maintaining security;

  • Responding to enquiries; and

  • Protecting our legal rights.

Consent

Where required, we may ask for your consent before processing certain information.

Where we rely on consent, you can withdraw that consent at any time.

Withdrawing consent does not affect processing that we carried out lawfully before you withdrew your consent.
 

6. Marketing
 

We may occasionally contact you with information about Era Studios, new services, special offers or other updates.

Where applicable, we will only send electronic marketing communications where we have a lawful basis to do so.

You can unsubscribe from marketing communications at any time by:

  • Using the unsubscribe link in the communication; or

  • Contacting us at [INSERT EMAIL ADDRESS].

You will continue to receive essential communications relating to bookings where necessary, even if you opt out of marketing.
 

7. Who We Share Your Information With
 

We will not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

Wix

Our website is operated using Wix.

Wix may process information on our behalf in connection with website functionality, bookings, forms, hosting and other services.

Wix states that site owners are generally the data controllers for visitor/customer data they process through their Wix site, while Wix may act as a processor for that data. 

Payment providers

We may use payment providers such as Wix Payments or other payment services to process payments.

Booking and technology providers

We may use third-party services to help us manage:

  • Bookings;

  • Emails;

  • Customer communications;

  • Website functionality;

  • Accounting; and

  • Business administration.

Professional advisers

Where necessary, we may share information with professional advisers such as:

  • Accountants;

  • Solicitors;

  • Insurance providers; or

  • Other professional advisers.

Authorities and law enforcement

We may disclose information where required by law or where necessary to:

  • Comply with a legal obligation;

  • Prevent or investigate fraud;

  • Protect someone from harm; or

  • Establish or defend legal claims.

We will only share information where we have a lawful reason to do so.
 

8. International Transfers
 

Some of the third-party providers we use may process or store personal information outside the UK.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place where required by applicable data protection law.

For example, Wix operates infrastructure in multiple locations, including Europe and the United States. Wix states that where applicable data protection laws apply to international transfers, it uses appropriate mechanisms and safeguards. 
 

9. How Long We Keep Your Information
 

We will only keep your personal information for as long as reasonably necessary for the purposes for which it was collected, including where necessary to meet legal, accounting, insurance or reporting requirements.

Different information may be retained for different periods.

For example:

  • Booking information may be retained for the period necessary to manage the booking and maintain appropriate business records.

  • Financial records may be retained for the period required by applicable tax and accounting requirements.

  • Communications may be retained for as long as reasonably necessary to deal with enquiries, complaints or disputes.

  • Practitioner qualification and insurance information may be retained while you use our treatment-room services and for a reasonable period afterwards where necessary.

When personal information is no longer required, we will securely delete it or anonymise it where appropriate.

10. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access;

  • Loss;

  • Misuse;

  • Accidental destruction;

  • Alteration; and

  • Unauthorised disclosure.

Access to personal information is restricted to people and organisations who need it for legitimate business purposes.

However, no online service or method of electronic storage can be guaranteed to be completely secure.
 

11. Cookies
 

Our website may use cookies and similar technologies.

Cookies are small files placed on your device that can help a website remember information about your visit and improve functionality.

Some cookies are necessary for the website to function properly.

Other cookies may be used for purposes such as:

  • Website analytics;

  • Understanding how visitors use our website;

  • Improving website performance; or

  • Marketing.

Where required, we will ask for your consent before placing non-essential cookies on your device.

Wix provides tools that allow website owners to display a cookie banner and obtain consent for non-essential cookies. 

You can manage your cookie preferences through the cookie settings available on our website.
 

12. Third-Party Websites
 

Our website may contain links to third-party websites.

If you click on a third-party link, you will leave the Era Studios website.

We are not responsible for the privacy practices, content or security of third-party websites.

You should review the privacy policy of any third-party website you visit.
 

13. Your Data Protection Rights
 

Depending on the circumstances, you have rights under data protection law, including the right to:

  • Ask for a copy of the personal information we hold about you;

  • Ask us to correct inaccurate or incomplete information;

  • Ask us to delete your personal information in certain circumstances;

  • Ask us to restrict how we use your information in certain circumstances;

  • Object to certain types of processing;

  • Ask for your information to be transferred to another organisation in certain circumstances;

  • Withdraw consent where we rely on consent as our lawful basis; and

  • Complain to the Information Commissioner's Office.

These rights are subject to certain legal exceptions and conditions.

More information about individual data protection rights is available from the ICO. 
 

14. How to Exercise Your Rights
 

If you would like to exercise any of your data protection rights, please contact us:

Email: cait@erastudios.uk

Post:
Era Studios
Unit R04, Cardiff Bay Business Centre,
Cardiff
CF24 5EL

We may need to verify your identity before responding to certain requests.

We will respond to valid requests within the timescale required by applicable data protection law.
 

15. Complaints
 

If you have any concerns about how we have handled your personal information, please contact us first so that we have an opportunity to investigate and resolve your concern.

Email: cait@erastudios.uk

You also have the right to complain to the UK's data protection regulator:

Information Commissioner's Office (ICO)

Website: Information Commissioner's Office

The ICO provides information about your data protection rights and how to make a complaint.
 

16. Children's Information
 

Our treatment-room services are intended primarily for professional practitioners and their clients.

We do not knowingly collect personal information from children through our website unless this is necessary for a specific and lawful purpose.

Where a practitioner intends to provide treatments to a child, the practitioner is responsible for obtaining any appropriate parental or guardian consent and complying with all applicable legal and professional requirements.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our business;

  • Changes to our website;

  • Changes to the services we provide;

  • Changes to how we process personal information; or

  • Changes in applicable law or regulatory guidance.

The latest version will always be available on our website.

Last updated: 08/2026

We recommend reviewing this Privacy Policy periodically.
 

18. Contact Us
 

If you have any questions about this Privacy Policy or how Era Studios handles your personal information, please contact us.

Era Studios

Address:
Unit R04, Cardiff Bay Business Centre, 
Cardiff
CF24 5EL

Email: cait@erastudios.uk

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